Featured blog
Your Healthcare Brand is on Social Media. But is it Working?
Not long ago, if someone had a health question, they called their doctor. Maybe they Googled it. Maybe they asked a family member who seemed like they knew things. The information chain was linear, slow, and largely controlled by institutions.
That’s over.
Today, people are turning to TikTok or Reddit before they turn to their physician. They’re watching Board-Certified Dermatologists break down skincare science in 60-second clips. They’re finding community in comment sections, making treatment decisions based on creator testimonials, and building trust with brands they’ve never met in person, because someone they do trust vouched for them online.