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The Social Media Shift
Social media has evolved beyond a simple brand exposure tool. It’s now the heartbeat of culture, commerce, and customer engagement. According to the 2025 Sprout Social Index, consumer behaviors are shifting, social commerce is expanding, and brands must redefine their strategies to stay relevant.
There are key trends shaping consumer expectations. Brands need strong social media teams with the right resources to keep up. Check out four key trends below.