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AEO for Wellness Brands: Why it’s the SEO Conversation of 2026
For nearly two decades, ranking on the first page of Google was the goal. Wellness brands invested in keywords, backlinks, and technical SEO with one objective, to become the link a person clicks.
That model is evolving.
Today, when a consumer wants to know whether ashwagandha actually helps with sleep, which longevity clinic to consider, or what separates a Class II medical device from a wellness wearable, they don’t always go to Google. They go to ChatGPT Search or AI search engines like Perplexity. If they go to Google, data is starting to show consumers are using Google’s AI Overviews and AI Mode to get their answers.