Well Connected Brands Achieves WBENC Certification
February 21, 2025
At Well Connected Brands, we believe in the power of authenticity, creativity, and growth. Today, we are proud to share a major milestone in our journey – our official certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC).
This recognition is more than just a certification; it’s a testament to our commitment to fostering diversity, innovation, and excellence in the marketing industry.
- What this Certification Means
- Why Supplier Diversity Matters
- How this Benefits Our Clients and Partners
- Our Commitment to Growth and Innovation
- Join Us in Celebrating This Achievement
What This Certification Means
The WBENC Certification is considered the gold standard for women-owned business certification in the U.S. The process is rigorous, requiring an in-depth business review and a site inspection to confirm that a company is at least 51% women-owned, operated, and controlled.
For Well Connected Brands, this certification validates not only our leadership but also our strategic vision and commitment to providing best-in-class marketing solutions for brands that foster physical, emotional, and social well-being.
Our CEO, Rochelle Reiter, shared her excitement about this achievement:
“Achieving the Women’s Business Enterprise certification is a significant milestone for Well Connected Brands. This certification not only validates our commitment to excellence but also opens doors to a vast network of support, including access to supplier diversity and procurement executives at major U.S. corporations and government entities. We are excited about the new opportunities this brings to collaborate, grow, and contribute meaningfully to our clients and community.”
Why Supplier Diversity Matters
When corporations and government agencies prioritize supplier diversity, they are actively fostering a more inclusive and sustainable economy. Supporting women-owned businesses leads to:
- More innovative solutions
- Greater economic opportunities
- A stronger and more diverse business ecosystem
By working with WBENC-certified businesses, organizations demonstrate their commitment to equity and inclusion, which ultimately benefits industries and communities alike.
How This Benefits Our Clients and Partners
As a WBENC-certified marketing agency, Well Connected Brands now has greater access to business development opportunities, networking, and resources. This translates into more strategic partnerships and enhanced capabilities to serve our clients.
Our certification enables us to:
Expand our reach: We can now collaborate with organizations that actively seek to work with certified businesses.
Strengthen our expertise: Through WBENC programming, events, and professional development, we continue to sharpen our skills and stay ahead of industry trends.
Create greater impact: By aligning with like-minded businesses, we help brands tell their stories in meaningful, creative, and effective ways.
Our Commitment to Growth and Innovation
At Well Connected Brands, we help businesses build strong, authentic, and impactful brands. Our expertise spans:
- Brand Strategy
- Digital Marketing
- Social Media & Content
- Website Design
- Experiential Marketing
- Consulting & Training
Guided by our core values: Always Grow, Passionate Creativity, Realize Potential, Be Authentic, and Lead with Courage, we remain dedicated to helping brands thrive through innovative marketing solutions.
Join Us in Celebrating This Achievement
We are incredibly proud to join the network of WBENC-certified businesses and look forward to leveraging this opportunity to bring more value to our clients and partners.
If you’re interested in working with a WBENC-certified marketing agency that values creativity, authenticity, and impact, we’d love to connect!
Here’s to a future filled with growth, collaboration, and meaningful brand storytelling!