Expertise

Marketing done well

Approach

Emotion is the root of response marketing; it’s what inspires people to take action and make a change in their lives. The way that we uncover these emotions and begin building relationships with your audience is through the Well Connected Brands Approach. This four-step process consists of the:

A focused meeting between key players at the client level and the Well Connected Brands marketing team to explore your core business and marketing objectives, competitive landscape, history and more.
A series of one-on-one conversations with a sample of your brand’s customers, prospects and/or external stakeholders to discover the benefits and feelings associated with your product or service.
A personalized Brand Messaging Platform developed by our strategic creative department based on findings from the Business Exploration and View from the Field to compel your target audience to take action.
A marketing strategy tailored for your brand with key initiatives and tactics to achieve your goals. We review this together and provide recommendations on next steps with our team.
Brand Strategy

Brand Architecture • Targeting & Positioning • Brand Mapping (Storytelling, Brand Voice, Audience Personas) • Strategic Marketing Plan Development • Campaign Concepts • Product Launch

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Digital Marketing

Pay-Per-Click (PPC) Campaigns • Search Engine Optimization • Email Campaigns • Programmatic Advertising • Yelp Advertising • Social Media Advertising • Amazon Storefronts and Ads

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Social Media & Content

Paid social campaigns • Organic social media • Influencer marketing • Social media strategy • Content creation and implementation • Community management • Social ecommerce • Employee advocacy • Video/Reels • Photography • Blogs • Podcasts

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Website Design

User Experience • Wire Frames • Content • Planning • Copywriting • Design • Content Management Systems (CMS) • Programming • Resourcing • Landing Pages

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Experiential Marketing

Brand Collaborations • Brand Activations • Trade Shows • Events • Partnerships • Sponsorships

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Consulting & Training

Fractional CMO • Artificial Intelligence • Social Media • Knowledge Transfer

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When you work with Well Connected Brands, you get…

An employee giving attention to explaining the strategy to a customer
Undivided Attention

At Well Connected Brands, no dream is too big and no detail is too small. We take the time to get to know you and your customers through our Well Connected Brands Approach, develop strategic marketing plans that drive activity and host monthly Results and Momentum Meetings with your team to ongoingly optimize strategies. From media buying to social media engagement, we provide the whole package for brand wellness.

Insights

Through utilizing primary and secondary research along with descriptive, diagnostic, predictive and prescriptive analytics, your strategies and campaigns are backed by data.

Our expert team and immersion in the industry helps your brand stay in tune with trends and anticipates changes. Our Business Intelligence (BI) software tracks results to ensure your marketing is as effective as it is creative.

Results

Strategy is the heart of everything we do. We conduct our marketing the same way that we live – with intention. The intention behind all of our creative campaigns? Results. Our team is committed to education, open to creative discussion and ready to problem solve.

Industry Leadership

With decades of experience and diverse backgrounds, we are leaders in the marketing and wellness space with fresh outlooks to help our clients achieve their vision. Our commitment to fostering future marketing leaders and helping brands achieve excellence is a testament to our industry expertise and community involvement.