Approach
We began by defining a content strategy anchored in three brand aligned categories: Products, Support, and Expertise. From there, we built a consistent monthly calendar of six posts per month, each tailored to showcase Therapedic’s value to retailers, industry peers, and partners.
In tandem with content development, we optimized Therapedic’s company profile with high impact visuals, a keyword rich description, and a clear call to action. To extend reach, we implemented a modest paid strategy, boosting top performing posts with a monthly ad spend. The strategy was further amplified through internal engagement, tagging, and licensee participation, creating a ripple effect throughout the international network.
Impact
Over 700 new followers in under 90 days and a stronger, more visible brand
Within the first 90 days, Therapedic significantly increased impressions, clicks, and engagement through organic and paid efforts. The brand now shows up consistently in industry conversations and delivers a clear, trusted message to its growing LinkedIn audience. With minimal investment, Therapedic turned LinkedIn into a scalable and strategic asset that builds awareness with new prospective retailers and drives partner confidence.
Client kudos
"Launching our LinkedIn presence with Well Connected Brands gave us a clear voice and elevated our position in the industry. Their strategic approach helped us connect with new audiences and tell our story with consistency and impact. The results speak for themselves and we are just getting started"
Susan Mathes
VP, Brand Relations at Therapedic International