Approach
Well Connected Brands partnered with South Bay International to develop a marketing strategy targeted to the B2B audience of prospective dealers for the Enfinity Lounger™ and secondarily a direct to consumer campaign. The campaign, centered around the theme "Explore the Possibilities," highlighted the product’s versatility and opportunity to capture new sales for the B2B audience and the product’s customizability, sustainable plush layers, various comfort positions, and durable materials for the consumer audience.
We crafted cohesive marketing assets for the dealer network including standees, banners and social posts and developed a destination within the dealer portal on the South Bay website for easy access and download for South Bay dealers. Additionally, Well Connected Brands played a pivotal role in creating the look and feel of the showroom at the Las Vegas Market. The showroom’s design, featuring wall murals and vinyl graphics, was meticulously crafted to create an inviting atmosphere that perfectly showcased the Enfinity Lounger’s modern design and versatility. Detailed product sheets and sales collateral were also produced to equip retailers with the information needed to effectively showcase the Enfinity Lounger.
Impact
Enfinity Lounger drives strong retail interest, elevating brand presence
The Enfinity Lounger was successfully positioned as a standout product, generating significant interest among retailers. The "Explore the Possibilities" theme resonated with B2B partners, who valued the product’s blend of customizability, sustainability, and comfort. The campaign, reinforced by the cohesive showroom experience, strengthened South Bay International’s brand presence in the market, setting the stage for continued success.
Client kudos
"What sets the team at Well Connected Brands apart is their unique blend of strategic vision and creative flair. They don't just market, they bring fresh ideas that resonate and deliver results."
Toby Konetzny
CEO, South Bay International