Approach
From the beginning, the team immersed themselves in South Bay International's brand, starting with a comprehensive redesign of their showroom to launch the Allerknit brand at the prestigious Las Vegas Market. The team meticulously crafted the interior design, brand aesthetic, and marketing collateral to create a visually striking and engaging showroom experience. Following the successful launch, the agency continued to support South Bay International with subsequent launches, including the Active Line of mattresses and Enfinity Lounger™, enhancing their showroom with dynamic wall and window designs.
To solidify South Bay International's online presence, the team revamped their B2B website and developed a user-friendly dealer portal, streamlining the experience for retailers and partners. The agency also implemented a cohesive brand strategy, creating a New Look Book and rolling out a consistent email newsletter and social media campaigns tailored to their B2B audience.
Impact
35% increase in online store sessions
The transformation of South Bay International's marketing strategy yielded impressive results. The newly launched B2B website, coupled with the dealer portal, led to a 35% increase in online store sessions, reflecting enhanced engagement and interest from the dealer community. The Las Vegas Market launches garnered significant attention, with the Allerknit brand and subsequent product lines receiving positive feedback and driving increased sales.
Client kudos
"What sets the team at Well Connected Brands apart is their unique blend of strategic vision and creative flair. They don't just market, they bring fresh ideas that resonate and deliver results."
Toby Konetzny
CEO, South Bay International