Client

Nathan Chappell

Opportunity

Nathan Chappell needed a personal website to establish a clear, compelling digital presence that reflects his credibility as a global keynote speaker and author. With a growing number of speaking engagements and the release of his second book, he wanted a dedicated site that would drive inquiries for speaking and consulting while showcasing his work, podcast, and written thought leadership. The challenge was to strike a balance between Nathan’s leadership role at Virtuous and his individual brand while incorporating visual cues that reflect his expertise in AI without losing the human element at the core of his work.

Approach

We began with a strategic discovery session to clarify site goals, messaging priorities, and design inspiration. Drawing from Nathan’s strong presence on LinkedIn and the visual language of his published works, we created a site that felt intelligent and optimistic, with a minimalist layout that allows his content to shine.

The homepage features a digital-forward design with subtle movement, including a scrolling ticker of press logos and an anchored call-to-action that smoothly guides users to an inquiry form. Key sections include a short About overview that leads into speaking services, a dual-book showcase with room for testimonials and awards, and a Resources area that highlights Nathan’s articles, podcast, and select interviews. We also incorporated space for an AI Policy and other transparency-focused elements.

The modular structure of the site gives Nathan and his team editing access and long-term flexibility, with content blocks that can evolve as his work expands.

Impact

A website that matches the caliber of the voice behind it

The completed website positions Nathan as a trusted and forward-thinking expert in AI and generosity. It creates a seamless path for event organizers, media, and prospective clients to engage with his content and connect directly. The structure of the site supports Nathan’s long-term goals while showcasing the thought leadership and credibility he has built over time. The result is a brand-aligned experience that feels both polished and personal.

Client kudos

"Working with the Well Connected Brands team was exactly what I needed to bring clarity and cohesion to my digital presence. They helped translate a complex mix of work including books, speaking, and thought leadership into a single platform that feels authentic and easy to use. I finally have a website that reflects who I am and where I’m going."

Nathan C. Chappell
MBA, MNA, CFRE