Approach
Well Connected Brands orchestrated a strategic partnership between Del Monte Shopping Center and local influencer @themontereybucketlist to elevate brand awareness and drive engagement. The influencer, known for her strong community ties and authentic voice, was carefully vetted to ensure her audience aligned seamlessly with the shopping center’s target demographic.
The campaign highlighted Del Monte Center's unique offerings, from curated stores to dining options through dynamic Instagram Stories and Collaborative Reels. These engaging Reels captured the vibrant atmosphere of the center, positioning it as the go-to spot for families. A special back-to-school social media giveaway added excitement, driving further interaction.
Paid social amplification on Instagram and Facebook ensured that the content reached a wider audience, maximizing impact through targeted promotions.
Impact
44,000+ Instagram views and 16+ hours of content interaction gained
The campaign captured 44,000+ views across two Instagram Reels, with a collective 16+ hours of user watch time on the platform. It successfully boosted social media reach, with 631 Instagram accounts engaging with the content and generating meaningful, positive comments. Additionally, the influencer's responsive interactions further strengthened the sense of community around the shopping center. The partnership effectively positioned Del Monte Shopping Center as a lively, family-friendly destination, resonating strongly with locals and tourists alike during the bustling back-to-school season.
Client kudos
"Working with Well Connected Brands is a pleasure! They have the staffing, tools, knowledge and experience that can assist any company with social media marketing and branding."
Monica Jones
Marketing Director, American Assets Trust