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2024 CMO Survey Insights: Navigating Marketing Challenges in an Evolving Landscape
The latest CMO Survey, supported by Duke University’s Fuqua School of Business, Deloitte LLP, and the American Marketing Association, offers an insightful look into the trends, challenges, and future directions marketing leaders face across industries. This year’s findings, which reflect perspectives from 2231 marketing leaders in U.S. for-profit companies, address economic forecasts, technology usage, budget allocations, and strategic shifts in response to market dynamics. Below are some highlights and key take-aways from the survey along with insights from the Well Connected Brands’ team.